Prepare a shot list, physical samples, surface condition, props and intended placements before product photography. Explain what reference images communicate so the team can translate preferences into an achievable capture plan.
Build an item and shot list
Organise products by model, colour, size or bundle, marking required front, back, detail, scale and lifestyle views. Label visually similar items or provide a reference sheet to prevent mix-ups. Separate essential shots from optional additions so priorities remain clear when time or budget requires a trade-off.
Check representative samples
Inspect scratches, fingerprints, dust, labels, packaging and accessories, and prepare cleaning supplies or replacements. Identify prototypes and explain differences from the final product and any publication limits. Retouching can refine presentation, but should not conceal material specifications or conditions that would change a customer’s understanding of the offering.
Break references into useful choices
Describe background, light softness, shadows, colour, angle or relationships between props instead of asking for a direct copy. Explain your material, brand tone and intended use. Glass, metal, transparent packaging and reflective finishes may require different lighting arrangements; advance sample photos help the team plan the work.
Make the scenario executable
For products that are held, worn, consumed or assembled, confirm operators, wardrobe, sizing, consumables and replacement needs. Props should clarify use without implying that optional accessories are included. Arrange people, location availability and responsibilities in advance so the essential conditions are ready when the shoot begins.
Agree on selection and colour review
Confirm who selects, which images need detailed finishing, background removal and required exports. For colour-sensitive products, discuss reference materials and approval methods while recognising display differences. Check the final files against the item list for missing views, naming errors and obsolete packaging images.
A quick commissioning checklist
- Do items, models, colours and required views match?
- Are samples, props and operators ready?
- Are retouching, backgrounds and colour review agreed?